It’s simple. Partner up on projects. Now, just to be clear – I’m not necessarily suggesting you take on a full time partner for your entire business. At least, not at first – not unless you already know someone really well who is the perfect fit in every way.
What I am suggesting is partnering on individual projects.
For example, you have an idea for a software product. But you’ve never taken a software product to market before, so you call up your friend who’s done it several times.
You talk things through, and decide to work together because:
1. His skills and strengths complement yours – you bring different assets to the table and together you make a better team than either one of you working alone.
2. Two heads are better than one. Together you come up with improvements in both the marketing and the product itself that you likely never would have thought of on your own.
3. You can keep each other accountable for getting your tasks done.
4. And together, the two of you bring more affiliates to the table than either one of you can individually.
In the process of working on this project – which is a success – the two of you come up with great ideas for your next project, and so forth.
Partnering can be a great way to get more accomplished in less time, to defeat the procrastination monster and to make things happen, fast.
Just be sure to choose your partners and your projects wisely. 😉